Frustrated abou a specific company customer support? Looking minutes on a utility bill to find a customer support phone number? Here is something to help you. What are the best support departments of Fortune 500 companies ? How can you reach them ? This American retailing company was founded in 1883 in Ohio and is the second largest U.S. general retailer based on revenue. A Fortune 100 company, Kroger has over 2,424 stores around the world and maintains its markets in 31 states. Its employees are represented by bargaining agreements and are known to deliver excellent services to their customers. Currently, it holds a 34.8% excellent customer service rating. A major airline based in the United States, Southwest Airlines is recognized as the largest low-cost carrier in the world. It is headquartered in Dallas, Texas and has over 46,000 employees as of August 2012. This airline company was established in 1967 but only adopted its current name in 1971. It has scheduled flights in over 89 destinations in the United States and one in Puerto Rico. Currently, it holds a 34.8% excellent customer service rating.
The American Customer Satisfaction Index (ACSI) ranks fast-food giant, Chick-fil-A, higher than any other American company, when it comes to customer service. ACSI scientifically analyzes multiple points of data, compiled via customer interviews, to figure out which companies are hitting all the right notes and which ones aren’t when it comes to keeping customers happy. The beloved chicken sandwich spot’s A+ rating comes as no surprise to Linda Murray Bullard, chief business strategist at LSMB Business Solutions. “Chick-fil-A has the cheeriest employees, who go over and above to call their customers by name, and get their order right the first time,” she explains. “In addition to great customer service, this national restaurant chain also has a great product.
Going the extra mile will not only result in an indebted and happy customer, it can also go a long way in terms of keeping yourself on their radar for future business. A three year old named Lily Robinson wrote a letter to Sainsbury’s, a UK grocery store, a letter asking why ‘tiger bread was called tiger bread and not giraffe bread?’. To Lily’s surprise, Chris King, the customer service manager of Sainsbury’s responded with “I think renaming it to giraffe bread is a brilliant idea!”. Several months later, the bread was renamed to giraffe bread.
The average response time for the best in class companies was 3 hours compared to the overall average response time, which was 12 hours and 10 minutes. This means that the right department at the best in class companies received the request at the right time, and was able to handle it accordingly. Furthermore, 62% of companies did not respond to customer support emails (Tweet this!). Based on these findings, its’ clear that the best in class customer service companies have the correct support procedures in place. To respond to all customer support emails, start out by setting up rules in your customer service software or email client, to allow you to automatically forward a request to the correct department. Secondly, when a customer asks a question, don’t ignore it. If you ignore your customers, they will ignore you and eventually shop elsewhere.
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